Lemonade: Letters to Art
BRAND STRATEGY, IDENTITY, DIGITAL DESIGN
Lemonade is inspired by the yellow glaze that filters Brisbane’s sky. It references the refreshing sensation of quenching a Summers’ thirst, and is a subtle ode to the cities’ first art critic - Gentrude Langer - and her perchant for describing art as fresh and refreshing.
Lemonade offers love letters to the artworld, promising to sitate a contemporary thirst for discourse while illuminating the best art exhibitions for local, national and international readers.
A forthcoming online platform for weekly exhibition reviews across the Sunshine State.
Concept Development
Sketches
Concept Development
Sketches
Concept Development
Sketches
Concept Development
Digital Draft
Concept Development
Digital Draft
Concept Development
Digital Draft
Concept Development
Digital Draft
Concept Development
Digital Draft
I wanted to give Lemonade a visual platform that would share to the rest of Australia,
the direction and state of the Qld visual arts scene.
A platform that would encourage artists to get involved & push their works
to the community.
Concept Development
Final Output
Identifying a visual style that wouldn't over exaggerate the state of the arts scene, but more so,
a simple and versatile approach with a mixed media dependence.
Concept Development
Final Output
Concept Development
Colour
Final Output
Digital Application
Final Output
Digital Application